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Coldwater Creek began in 1984 as a home business with one phone, an extra-long cord, a closet stuffed with merchandise and a fierce determination to set new standards for mail order service. Today Coldwater Creek is a leading specialty retailer of women’s apparel, gifts, jewelry and accessories. We sell our merchandise through a growing number of premium retail stores throughout the country, our own direct-mail catalogs and our e-commerce web site at www.coldwatercreek.com. Our headquarters are located in Sandpoint, Idaho, with a customer contact and tech center in nearby Coeur d’Alene, Idaho and a state-of-the-art distribution and customer contact center located in Parkersburg, West Virginia.
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Coldwater Creek began in 1984 as a home business with one phone, an extra-long cord, a closet stuffed with merchandise and a fierce determination to set new standards for mail order service. Today Coldwater Creek is a leading specialty retailer of women’s apparel, gifts, jewelry and accessories. We sell our merchandise through a growing number of premium retail stores throughout the country, our own direct-mail catalogs and our e-commerce web site at www.coldwatercreek.com. Our headquarters are located in Sandpoint, Idaho, with a customer contact and tech center in nearby Coeur d’Alene, Idaho and a state-of-the-art distribution and customer contact center located in Parkersburg, West Virginia.
Coldwater Creek’s retail stores are located throughout the country in regional malls and lifestyle centers. The store experience reflects our brand position with an atmosphere that evokes the beauty of nature and a warm, relaxed sense of ease. The experience is meant to inspire and delight women with a beautifully vibrant, inviting, and natural mood. With every visit, each customer can delight in discovering something new and be inspired by individual products that reflect the brand’s heritage as a specialty purveyor of unique goods. Associates encourage customers to explore and are knowledgeable and passionate about the origins, stories, nuances, and design of all of our products. As of July 31, 2009, we operated 355 stores in 48 states.
We mailed our first catalog in 1985, and the catalog business remains an important part of our business. We seek to create a seamless connection across all of our customer touch points from our stores to our catalogs to our web site. Our catalog communicates the brand’s passion for artful, beautiful design. Customers are inspired by a unique, original, and authentic experience that connects with their creative spirit. Our catalogs feature full color photographs, graphics and artwork to showcase our merchandise. The Coldwater Creek catalog is designed to drive traffic to our premium retail stores, primarily featuring merchandise that can be found in these stores. Customers can place orders over the phone, through the mail or on our web site.
Our e-commerce business at coldwatercreek.com began in July 1999 and is another important vehicle to communicate with our customers. We remain focused on ensuring that all of our touch points, ranging from our stores, web site, catalog, and advertisements, have the same powerful brand message and experience. Our web site seeks to convey a sense of vibrancy, femininity, relaxed beauty, and modern color that connects with the brand’s roots that are centered in the natural world and its warm and inviting experience. We recently redesigned our web site with improved functionality and ease of use. The web site features the entire full-price merchandise offering found in our catalogs. Customers are driven to the web site primarily by our catalogs, e-mail campaigns and online advertising.
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